Why is Fabletics so cheap?

Fabletics was founded on a mission to offer premium-quality activewear at accessible prices, because great activewear shouldn't come with an expensive price tag. The Fabletics VIP Membership makes that possible: VIP Members get 20 to 50% off retail every day, and VIP Credits unlock outfits and bundles at up to 70% off retail.

Non-members shop Fabletics at retail prices.